Teaching the rest how it’s done: a webshop on the next level
What do American entrepreneur Jeff Bezos and Swabian company founder Arnulf Betzold have in common? You’ll discover the answer to this question and much more in the novomind success story Betzold – available to download now.
“Since Betzold migrated to novomind iSHOP in 2016, online business has been increasing year on year.”
Michael Spang
Head of E-Commerce, Arnulf Betzold GmbH
Success Story: Betzold
With country-specific e-commerce offerings as well as a dedicated web shop for the B2B segment, Betzold GmbH now delivers outstanding shopping experiences not only for education professionals and schools, nurseries and kindergartens, but also for large customers and retailers.
Project overview
The customer
With a range of more than 100,000 products, Betzold GmbH is one of the leading suppliers of teaching and learning materials in Germany, Austria and Switzerland. Originally founded as a traditional mail-order business, the family-owned company has increasingly evolved into an e-commerce provider over recent decades. Today, Betzold develops and distributes everything that schools, nurseries, kindergartens and other educational institutions require – from subject-specific teaching and learning materials to toys, creative and craft supplies, teachers’ resources and technical equipment, as well as furniture and a comprehensive range of professional development programmes for educators.
The requirement
The Swabian company is regarded as one of the e-commerce pioneers in its industry. Betzold GmbH has been operating its own online shop since 1999. Over the years, the shop has been replaced by new systems at regular intervals and has now evolved into a future-ready omnichannel solution.
The solution
With the novomind platform, the educational supplier brings all its e-commerce offerings together under one roof. The cloud-based solution integrates the shop system, product information management and marketplace connectivity, paving the way for an outstanding customer experience – in both the B2C and B2B segments.