Quickly launched and rolled out: a new B2B shop for the packaging industry
packs GmbH was founded in 2020 as a subsidiary of the specialist wholesale group IGEPA.
Discover in the packs case study, among other things:
- how the Hamburg-based company successfully mastered its market entry with novomind iSHOP, iPIM and iAGENT,
- how the new online shop for packaging and packaging products went live in just three months.
“It’s quite amazing how this online shop was created from virtually nothing within just three months. An incredible achievement on both sides!”
Dirk Limmer
Chief Marketing Officer (CMO), packs GmbH
novomind iPIM and novomind iSHOP for the B2B shop
A new brand is born
packs GmbH, headquartered in Hamburg, is a wholly owned subsidiary of IGEPA group GmbH & Co. KG, a German specialist wholesale group. With the launch of the new brand in 2020, the aim was to open up a new segment: packaging materials for B2B retailers.
A B2B shop – as easy as ordering shoes
The B2B shop www.packster.de is strongly inspired by the user-friendly look and feel of a consumer shop: with attractively presented product texts and images instead of the usual table-based displays. Implemented B2B features include tiered pricing, a wish list showing the most recent order, and the option to download order history from the customer account.
An end-to-end solution from novomind
How packs GmbH successfully managed its market entry while simultaneously launching the new shop, supplying product data and implementing a solution for handling incoming customer emails is detailed in this customer success story.
