With a range of over 100,000 articles, Betzold GmbH is one of the leading suppliers of teaching and learning materials in Germany, Austria and Switzerland. Originally started as a classic mail order company, the family-owned company has increasingly transformed into an e-commerce provider over the past decades. Today, Betzold develops and sells everything that schools, daycare centers, kindergartens, and other educational institutions need: from subject-specific teaching and learning materials to play products, creative and craft materials, teacher supplies, and technical equipment to furniture, as well as a wide range of training courses for teachers.

The Swabian company is considered one of the
one of the pioneers of e-commerce in its industry. Betzold GmbH has been operating its own web store since 1999. This was replaced by new systems at regular intervals and has now developed into a future-oriented omnichannel solution.

With the novomind platform, the educational materials supplier bundles all its e-commerce offerings under one roof. The cloud solution integrates the store system, product information management and marketplace connection, paving the way for an outstanding customer experience - in both the B2C and B2B segments.