Education with a system: Innovative e-commerce makes school

What do the American entrepreneur Jeff
Bezos and the Swabian company founder Arnulf Betzold have in common?

Find out the answer to this question and much more in the novomind Success Story Betzold, download now.

We wish you insightful reading!

Success Story: Betzold

Whether online or offline, customers don’t like to be kept waiting. Online buyers don’t just expect readily available and good quality products, but also reliable service and support if they have any questions or if problems arise. Customers want the benefits of easy and quick delivery without having to leave the comfort of their home.


The customer

With a range of over 100,000 articles, Betzold GmbH is one of the leading suppliers of teaching and learning materials in Germany, Austria and Switzerland. Originally started as a classic mail order company, the family-owned company has increasingly transformed into an e-commerce provider over the past decades. Today, Betzold develops and sells everything that schools, daycare centers, kindergartens, and other educational institutions need: from subject-specific teaching and learning materials to play products, creative and craft materials, teacher supplies, and technical equipment to furniture, as well as a wide range of training courses for teachers.

The requirements

The Swabian company is considered one of the
one of the pioneers of e-commerce in its industry. Betzold GmbH has been operating its own web store since 1999. This was replaced by new systems at regular intervals and has now developed into a future-oriented omnichannel solution.

The solution

With the novomind platform, the educational materials supplier bundles all its e-commerce offerings under one roof. The cloud solution integrates the store system, product information management and marketplace connection, paving the way for an outstanding customer experience - in both the B2C and B2B segments.