Transa Backpacking AG has been the leading Swiss provider of high-quality travel and outdoor equipment for over 40 years. Today, around 42,000 products from over 500 brands are available in its branches in Zurich, Basel, Bern, Lucerne, St Gallen and Winterthur, plus two outlets and the Transa online store. In addition to its extensive range, Transa scores points above all with its firstclass customer care and comprehensive services: around 400 employees who are also outdoor enthusiasts use their knowledge and experience to provide advice across all channels.

Meaningful product information is the most
important decision-making tool when shopping
online. In order to efficiently integrate and enrich the product data of more than 500 suppliers, Transa Backpacking AG decided to update its product information management (PIM).

Transa uses novomind iPIM Supply to process
around 90 supplier catalogues (master data and product attributes). Selected master data is imported directly into the ERP. Attributes are synchronised in iPIM. Time-consuming manual data collection and the associated risk of errors have been reduced to a minimum. Intelligent attribute and value mapping also enable a highly efficient linking and enrichment of the product information. The result is high-quality, up-to-date product data that ensures products are optimally displayed in the novomind iSHOP.