How you attract customers worldwide with a smart online shop

novomind AG

18 March 2021
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The customer

For 125 years the family business FALKE has been producing clothing. The focus is on hosiery fashion in high quality and contemporary design. Attention to detail is what distinguishes the fashion of the FALKE Group. Their modern clothing accessories are designed to match the attitude towards life, the very personal culture and the demands of each customer. Whether sock-subscription or embroidery monograms that make stockings unique, variety and personalization play an important role at FALKE. "As part of our e-commerce strategy, we therefore wanted our online store to reflect this more strongly," explains Julia Willikonsky, Head of E-Commerce at FALKE. The brand worlds of FALKE and Burlington were to be presented online worldwide with country-specific availablility for sale. "The store system we had been using until then did not allow us to quickly and easily make content changes," says Willikonsky. The relaunch was decided. The previous online shop software was to be replaced.

"The new novomind software solution made it possible for us to a dapt all our content in real time and to provide an even more personal shopping experience for our customers all over the world." says Julia Willikonsky, Head of E-Commerce at FALKE.

The requirements for FALKE

Relaunch of an existing online shop, implementation of a new high-performance cloud-based shopping system that supports an international outlook, can be flexibly expanded and allows simple content management by means of a user-friendly back office.

The novomind solution for FALKE: An intelligent relaunch with novomind iSHOP & iPIM

novomind iSHOP as a scalable SaaS solution and multi-client-capable store system with automatic inheritance logic for efficient store management and with multi-brand, device and currency support, multilingual, all content can be customized in real time and easily controlled in the back office. novomind iPIM is used for data preparation for an uncomplicated migration process. With novomind iSHOP, a decision was made during the pitch in favour of an innovative and modular, real-time shopping system for growth-oriented B2C and B2B Omnichannel Commerce from the novomind Private Cloud. Thanks to its multilingual, multi-brand and multi-currency support, novomind iSHOP facilitates internationalisation. The intelligent shopping system allows an optimal display of all the shopping areas with fully responsive design on all end devices. In addition, it stands out with its high performance and strong dynamics. The In Memory technology used guarantees fast page loading times and search results at any time. „In addition, novomind iSHOP‘s user-friendly and easy-to-control back office convinced us,“ explained Stephan Mütherich, the Shop Management Team Lead at FALKE. The novomind shopping system makes it possible to run active on-site marketing campaigns as well as sales-driven shop management, which can be prepared in advance and implemented on the spot.

The result for FALKE

Products and personalization services from FALKE and Burlington are available in six languages, three currencies and more than 28 countries, personalized shopping experience and optimized customer journey through changing, country-specific offers, improved store performance and faster page loading times

novomind AG



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FALKE Case Study

Shop-Go-Live in March 2020 during the
COVID-
19 pandemic.

Want to know more about how the FALKE shop final sprints & roll out took place from home-offices?

DOWNLOAD CASE STUDY NOW

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