Nowadays, a modern online store is an essential part of every commercial enterprise, just like a door to a traditional retail shop. But the phenomenon of creating experiences is nothing new, only now online shoppers are merely one click of their mouse away from the nearest competitor, rather than a full door. This means that it is not enough to simply make products available online. Product Experience Management - PXM for short - deals with the issue of how companies can create an online product experience. Augmented Reality is just one of the many options available to make an ordinary webshop something extraordinary. But online product experience isn’t just about good ideas - you need to have an efficient product information management system (PIM) running in the background.